True Story: A Listing That Chased the Market… and Lost

Late last year, my neighbor asked me a simple question: “What do you think my house is worth?”

Now, I’m a professional certified appraiser. I don’t throw out guesses. I rely on real market data. But I did point him to a very similar home on our street that had just sold for $350,000.

Naturally, like most homeowners (myself included), he believed his home was worth more… about $425,000. He had made some updates and wanted advice on how to get it market ready. I gave him some honest, low-cost tips:

• Repaint key walls

• Upgrade flooring

• Swap out dull bulbs with daylight-white LEDs

He did most of the work, but then listed the home anyway… without an appraisal and without a clear pricing strategy.

What happened next?

Nothing.

The home sat. The Broker did not market the home properly. Weeks turned to months. Price reductions followed, but the listing never gained traction. He grew frustrated.

Finally, he hired a new broker who took it seriously:

• Staged it properly with professional furniture

• Cleaned and landscaped

• Installed daylight-white bulbs, just like I originally suggested

It was like a completely different home. The colors popped. The rooms looked bigger. And the listing photos finally stood out.

One Open House. A Bidding War. Nearly a Dozen Offers.

That home, which had sat ignored for months, sold in just over a week, with multiple offers above listing price.

And the final sales price? Right where I said it would be months earlier.

Don't Chase the Market. Lead It.

If you’ve got a listing sitting on the market 30+ days with little activity or repeated price drops, the problem may not be just  marketing...It might be price.

Let me help with a pre-listing appraisal or a price-reduction appraisal that gives your seller real data they can trust… so you can get it sold faster, for more, and move on to the next deal.

Order an Appraisal Now

Order an Appraisal NOW!